Sukhinder Singh Cassidy

Sukhinder Singh Cassidy
About 
Sukhinder Singh Cassidy

Sukhinder Singh Cassidy is the CEO of Xero, a $10bn global fintech platform for SMBs and their advisors.  She is an experienced executive, entrepreneur, and board member with more than 25 years’ experience building and scaling global companies including Google, Amazon, Yodlee, Joyus and StubHub.

From 2018-2020, Sukhinder served as the President of StubHub Inc (a subsidiary of eBay) - a leading global ticketing marketplace for live entertainment. Sukhinder was responsible for running the company and also served as a member of eBay’s global executive leadership team. In 2020, she led the company’s sale for $4bn+ to international ticketing leader Viagogo, and successful response to the COVID crisis.

Prior to StubHub, Sukhinder was Founder, CEO, and Chair of Joyus, a video commerce startup from 2011-2017. From 2003-2009, Sukhinder was President, Asia Pacific & Latin America at Google, where she successfully built its operations from less than US$100 million in revenue into a multi-billion dollar business, spanning 103 countries. Prior to Google, Sukhinder co-founded fintech pioneer Yodlee from 1999 to 2003, where she served as SVP of Sales and Business Development.

Sukhinder currently serves as Lead Independent director of Upstart.and has previously served on the boards of Ericsson, Trip Advisor, Urban Outfitters, Stitchfix, J.Crew, Jobtrain and more. She is also a pioneer in advancing diversity and inclusion in the boardroom. In 2015 Sukhinder founded theBoardList, an online talent marketplace connecting CEOs with qualified diverse board candidates. In 2023 theBoardlist merged with BoardProspects, a leading platform for board recruitment, where she remains a large shareholder and director. 

Sukhinder is the author of the Wall Street Journal best-seller, “Choose Possibility” which offers advice on how to manage and optimise risk-taking for professional growth. She currently lives in the Bay area with her husband and three kids and is a graduate of the University of Western Ontario with a BA from the Richard Ivey School of Business.

Background & Experience
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Background & Experience

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.